I've been playing FFXIV for three years now going on four (and other MMO before that), solo and with a variety of guilds, but that never makes the grind less boring. Sure, there's some content that's so absolutely mindnumbing you NEED some distraction to avoid falling asleep (hello, PotD and A1S light farming), but at the end of the day you still spend hours of your life repeating the same steps, over and over and over until you hit a number. This should not be what an RPG is about.