Originally Posted by
Gl☺w
I start Christmas planning/shopping midway through the year. Like June, even. That gives me time to put a lot of thought and consideration into what's appropriate and what the most affordable/realistic way to accomplish it is. I sort of pride myself on my gift-giving prowess. *
That said, the appropriate range for a gift really depends on how close to the person you are. If you're passingly friendly, then you probably shouldn't spend more than $20ish. If you're good and/or close friends, it's not really so much about dollar value so much as it is about it being a gift that they'll appreciate, rather than being extravagant for the sake of it. Same with significant others although there's a lot more room for "because it's fancy and I thought you'd like it", if that's who you are as a person.
It's also worth noting that ages of the involved parties plays a part in my advice here. For teenagers I'd cut $20 down to $15, for example, because the older you get the more even generic gifts can cost. And number of gifts goes along with all this advice too; don't toss a ton of presents at someone you like but barely know, but conversely it's okay to give a close friend/significant other one really nice, thoughtful gift instead of several.
*plus you can laugh at the suckers who get caught in the holiday crunch later