Publicity man, and sometimes any publicity is good publicity. While some are thinking of doing just private directs and closed showings, they know a overblown show is memorable and gets eyes toward you. There were very good games for Microsoft, but Keanu for Cyberpunk will have minds on that showing and be good for their stockholders. Also, the meat of the release date for FF7 Remake was shown at the FF concert, so they damn well better have Tifa at the showing today, but I am afraid it'll be mostly Marvel.