Set your mind back to 1930. At that time, any important decision had to go through the man in the presidential chair, in this case Pascual Ortiz Rubio. Santa Claus was condemned to disappear due to the presidents desire to reinforce the indigenous roots into the Christmas celebration. His main purpose was to instill in the children hearts a love for the symbols, divinities and traditions of the Mexican culture.
El Universal published an article with the following title: “Quetzalcóatl will be the Christmas symbol”. It did not take too long to cause controversy among citizens. Some of them were questioning it: “Are we going to pray to Quetzacoatl? Should we now pray in Nahuatl (the Aztec language)?”.
Ismael Vidales, a pedagogue, explained that there were arguments against Quetzalcóatl due to its image. In Mexican mythology, it is represented as a snake covered with feathers. You can tell that a snake did not have the best appeal for kids. It was later announced that it would not be represented as a snake. Instead a more Western Quetzalcoatl was introduced. His image was similar to a Mexican Santa Claus.
Some companies played with the new Quetzalcoatl – Santa in their ads. GE, as in General Electric, was quick to sell their fridges: “Either from the Three Wise Men, Santa or Quetzalcoatl, there could be not a better gift than this”.
No matter what campaign was used, society did not feel attached to the new indigenous tradition. As a last effort to consolidate the image of Quetzalcóatl, the government organized an event on December 23rd at the National Stadium. The set was a pyramid. There were some dancers performing a ritual in honor of the god. Quetzalcoatl, along with the Three Wise Men and the President’s wife, delivered gifts to more than 10,000 children who attended the event.
In spite of the effort made, Quetzalcóatl was Santa for only one year. As soon as 1931, no one remembered that bearded man in Aztec garments bringing toys to kids. Quetzalcoatl remains as the most important god in Aztec mythology, but few now realize that for one year, he was the Christmas man.